ADSB ANDERSSON BELL to Open Its First Flagship in Japan in Tokyo’s Aoyama District

On August 1, Seoul-based fashion brand ADSB ANDERSSON BELL will open ADSB ANDERSSON BELL AOYAMA, its first flagship store in Japan, in Tokyo’s Aoyama district. The brand’s official Japanese e-commerce site will launch on the same day.

To coincide with the opening, the brand will also unveil its Fall/Winter 2026 campaign, photographed in Tokyo and featuring SUMIRE in the womenswear imagery.

Summary

A First Japanese Flagship in Aoyama

Founded in Seoul in 2014 by creative director Dohun Kim, ADSB ANDERSSON BELL centers its design language on what it calls the “beauty of contrast.” Through deconstructed silhouettes, vivid color palettes and the interplay between classic and modern elements, the brand explores the duality created when seemingly opposing ideas coexist.

Its first flagship in Japan spans three levels, comprising one basement floor and two aboveground floors. The store preserves the structure of a Brutalist building completed in 1993 while introducing vivid colors, glossy materials and considered lighting to translate the brand’s contrasting aesthetic into a physical environment. Tokyo-based architecture and design studio I IN oversaw the design.

ADSB ANDERSSON BELL envisions the flagship as more than a retail destination. Through its use of space, music, materials, objects and styling, the store is designed to offer a broader experience of the brand’s creative identity. It will also serve as a platform for future engagement with Japanese creators, artists, musicians and the surrounding community.

A limited-edition T-shirt exclusive to the Aoyama flagship will also be released to mark the opening.

Courtesy of ADSB ANDERSSON BELL

Fall/Winter 2026 Campaign Shot in Tokyo

To accompany the opening of its first Japanese flagship, ADSB ANDERSSON BELL will unveil a Fall/Winter 2026 campaign photographed in Tokyo.

Featuring SUMIRE in the womenswear imagery, the campaign was photographed by Kazuyoshi Usui inside the flagship ahead of its opening and throughout the surrounding Aoyama neighborhood. The visuals place the brand’s exploration of contrast against the atmosphere and urban landscape of Tokyo.

Store Information

ADSB ANDERSSON BELL AOYAMA

• Opening Date: Saturday, August 1, 2026
• Address: 5-49-2 Jingumae, Shibuya-ku, Tokyo
• Opening Hours: Weekdays, 12:00 p.m.–8:00 p.m. / Weekends and Public Holidays, 11:00 a.m.–8:00 p.m.
• Phone: 03-6712-6388
• Official Japan Online Store: anderssonbell.jp

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