Messika Appoints Lee Soo Hyuk as Maison Ambassador
Paris-based diamond jewelry house Messika has announced the appointment of South Korean actor and model Lee Soo Hyuk as its newest Maison Ambassador.
Having built a successful career that spans both fashion and entertainment, Lee Soo Hyuk has established himself as one of South Korea’s most recognizable talents. Through this appointment, Messika aims to further amplify the Maison’s vision of modernity, movement, and contemporary elegance.
Summary
- Messika has appointed South Korean actor and model Lee Soo Hyuk as its new Maison Ambassador
- Lee Soo Hyuk built his career as a model before gaining international recognition as an actor
- His official appointment follows appearances at Messika events in Seoul and Paris throughout 2025
- He will represent the Maison at international events around the world
- The partnership further reinforces Messika’s commitment to celebrating global talent and expanding its modern brand vision
A Presence Across Fashion and Entertainment
Lee Soo Hyuk began his career as a model in Seoul in 2006, quickly attracting attention for his distinctive image and refined style. Throughout his modeling career, he has appeared on the runways of renowned fashion houses including Balenciaga, Balmain, and JW Anderson, establishing a strong presence within the global fashion industry.
Alongside his work in fashion, Lee has built an accomplished acting career across a wide range of genres, including historical dramas, fantasy productions, and suspense-driven projects. His series S Line was selected for Canneseries, the international festival dedicated to television and streaming productions, in 2025.
Looking ahead, Lee is also set to appear in the upcoming Netflix productions Grand Galaxy Hotel and The Dealer, further expanding his international profile.
Commenting on the appointment, Valérie Messika, Founder and Artistic Director of Messika, said: “Lee Soo Hyuk has a charisma that instantly captivates everyone. No matter where he is, his presence never fades. He truly embodies the Messika spirit in every sense.”
According to the Maison, the relationship between Lee and Messika began in June 2025 when he attended a private dinner hosted by the brand in Seoul. Later that year, he also attended a High Jewelry presentation in Paris. Following several collaborations and appearances, the partnership has now evolved into an official ambassadorial role.
Strengthening a Global Vision
As Maison Ambassador, Lee Soo Hyuk will represent Messika at international events and brand initiatives around the world.
His appointment also reflects the Maison’s continued focus on celebrating influential global talents. Joining a roster of ambassadors that includes Julianne Moore, Kiko Mizuhara, and Li Gengxi, Lee will help further communicate Messika’s modern, bold, and contemporary vision.
Official Website: Messika Official Website
Lee Soo Hyuk / Courtesy of Messika
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