Authentic Brands Group Partners with Flywheel to Accelerate Global Marketplace Growth
Global brand platform Authentic Brands Group (ABG) announced Tuesday that it has entered into a strategic partnership with Flywheel, aiming to strengthen its digital marketplace capabilities and drive further growth across international markets.
Summary
- Authentic Brands Group announced a strategic partnership with Flywheel.
- The collaboration will strengthen digital marketplace strategies across ABG’s portfolio of more than 50 brands.
- By leveraging Flywheel’s retail media, advertising, and commerce analytics capabilities, ABG aims to enhance brand visibility and drive sales growth.
- ABG works with more than 1,700 licensing partners across over 150 countries and generates more than $36 billion in annual retail sales.
- Initial efforts will focus on select brands and categories, with broader global expansion planned over time.
Strengthening Marketplace Strategy
ABG currently owns more than 50 brands and reaches nearly one billion social media followers worldwide. The company also works with more than 1,700 licensing partners across over 150 countries and generates more than $36 billion in annual retail sales globally.
Through this partnership, ABG will further strengthen its growth strategy in digital commerce. Flywheel, which manages more than $10 billion in retail media investments across over 400 digital marketplaces, will support ABG through advertising management, performance analytics, and marketplace strategy.
As online marketplaces such as Amazon continue to evolve into critical channels for both brand discovery and purchasing, the two companies aim to enhance brand visibility, create new sales opportunities, and improve search performance and conversion rates through retail media strategies, advertising optimization, and data-driven insights.
Simon Cooper, Chief Strategy Officer of Flywheel, commented: “This partnership represents an important opportunity to help scale media exposure for some of the world’s most recognizable brands through smarter, more connected commerce strategies. By combining Flywheel’s commerce intelligence and retail media expertise with Authentic’s unmatched portfolio and partner network, we’re creating a more integrated approach to marketplace growth, performance marketing, and consumer acquisition.”
Partnership Amid Growing Importance of Retail Media
The partnership comes as retail media continues to gain importance within the broader digital commerce ecosystem. In recent years, brands have increasingly invested in advertising on marketplaces where consumers actively discover and purchase products, making these channels a key driver of brand growth.
Tim Derner, Global Head of Marketplaces at ABG, said: “Our role at Authentic is to build global brands and deepen the connection consumers have with them across every touchpoint. As marketplaces continue to play a critical role in retail discovery and conversion, having the right strategic capabilities in place is essential. Flywheel brings deep expertise across retail media, commerce analytics, and advertising optimization that will help support our existing partner ecosystem and unlock long-term growth opportunities across the portfolio.”
Initial Focus on Select Brands and Categories
The partnership will initially focus on select brands and product categories. Working closely with ABG and its licensing partners, Flywheel will support media strategy, advertising execution, audience insights, and commerce optimization initiatives across major global retail platforms.
Early efforts will prioritize improving marketplace visibility and expanding retail media performance, with broader international expansion planned over time.
ABG’s portfolio includes some of the most recognizable names in fashion and lifestyle, including Reebok, Champion, Brooks Brothers, Ted Baker, Barneys New York, and Hunter. The partnership represents another step in ABG’s efforts to strengthen its digital commerce capabilities while capitalizing on the continued growth of the global retail media market.
Copyright © 2026 Oui Speak Fashion. All rights reserved.
The post Authentic Brands Group Partners with Flywheel to Accelerate Global Marketplace Growth appeared first on Oui Speak Fashion (OSF)®.
