Burberry Unveils New “Escape to the Countryside” Campaign Featuring Moses Martin
As a new campaign that captures the brand’s heritage and spirit of adventure through the lens of a quintessentially British road trip, Burberry has unveiled “Escape to the Countryside.”
The campaign marks Moses Martin’s fashion campaign debut. Starring alongside Edie Campbell, Nora Attal, and Sang Woo Kim, Martin appears in a story that follows a summer road trip into the British countryside.
Summary
- Burberry has unveiled its new campaign, “Escape to the Countryside.”
- Moses Martin makes his fashion campaign debut, appearing alongside Edie Campbell, Nora Attal, and Sang Woo Kim.
- Through a summer road trip into the British countryside, the campaign reflects Burberry’s outdoor heritage and enduring spirit of adventure.
A British Road Trip and Burberry’s Spirit of Discovery
“Escape to the Countryside” is centered around a one-day journey away from the pace of the city and into the rural landscape. Winding country roads seen from a car with the windows down, rolling green hills, quiet villages, and open fields become part of the story. Rather than rushing toward a destination, the campaign captures the feeling of surrendering to the rhythm of the day, reflecting Burberry’s distinctly British mood.
Burberry Chief Creative Officer Daniel Lee says, “A road trip is a very British pastime. You get in the car, head to the countryside and see where the day takes you. That idea of discovery has always been part of Burberry. Listening to music on a long drive also becomes one of the memories of the journey.”
The journey culminates at Dean Park, a traditional English manor house in Northamptonshire. As the landscape shifts from the city to the countryside, the campaign presents Burberry’s long-standing connection to the outdoors, its sense of adventure, and a modern interpretation of British elegance.
Archive References and a Summer Adventure
The campaign draws on Burberry’s outdoor roots and its history of exploration. Referencing imagery from the brand’s archive, the visuals reinterpret a classic summer adventure for the present day. More than simply depicting a journey, the campaign connects Burberry’s heritage codes with a contemporary sense of freedom and movement.
The soundtrack features “For Hire” by People I’ve Met, the band of Moses Martin. Through the presence of music within the road trip, the campaign evokes how time spent in transit can become part of one’s memories.
Reinterpreting Britishness Through the Autumn 2026 Collection
The Burberry Autumn 2026 collection featured in the campaign reinterprets the brand’s heritage codes while expressing Britishness from a renewed perspective.
Accessories in the house check, grounded in archival beige, are designed to move naturally between the city and the countryside. The offering includes zip totes and bucket bags, as well as coated canvas styles such as the Primrose and Pocket.
In ready-to-wear, cotton piqué polo shirts and check bikinis bring a summery mood, while outerwear is designed to respond to changing weather conditions. The men’s mid-length Reedenham trench coat is crafted from water-resistant cotton gabardine. For women, the lightweight Tildeline coat features a gathered flared hem and antique-finish hardware.
Creative direction was led by Daniel Lee, with photography by Chris Rhodes and film by Martin Senyszak.
Through Moses Martin’s fashion campaign debut, Burberry presents a story set in the British countryside, bringing together movement, memory, music, and the spirit of adventure.
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