Coach Names Lola Tung Global Ambassador

Červenec 31, 2026 - 23:00

New York fashion house Coach has named American actor Lola Tung as its newest global ambassador, expanding a relationship built through the brand’s sub-brand, Coachtopia.

In her new role, Tung will appear in Coach’s global campaigns for watches, eyewear and fragrance. Her eyewear and watch campaigns are scheduled to debut in September 2026, followed by a fragrance campaign in July 2027.

Rooted in Coach’s brand purpose, “The Courage to Be Real,” the partnership will celebrate authentic self-expression through storytelling shaped by Tung’s distinctive perspective.

Summary

Coach has named American actor Lola Tung its newest global ambassador
The appointment expands the relationship established through Coach’s sub-brand, Coachtopia
Tung will appear in global campaigns for Coach watches, eyewear and fragrance
The eyewear and watch campaigns will debut in September 2026, followed by the fragrance campaign in July 2027

From Coachtopia Collaborator to Global Ambassador

Recognized as one of Hollywood’s most exciting young talents, Tung has drawn attention for her emotional range and effortless, modern personal style. Her authentic approach to both her work and self-expression closely reflects Coach’s commitment to inspiring people to express themselves with confidence.

Through the expanded partnership, Tung joins Coach’s global community of talents working across fashion, music, sports and film. Her forthcoming campaigns will spotlight the brand’s products while exploring new possibilities for personal expression.

Commenting on her new role, Tung said: “I’ve loved getting to work with Coach, and I’m excited to take this next step together. I’ve always admired how Coach encourages people to express every side of who they are with confidence and authenticity. I’m looking forward to collaborating with the team and bringing my own point of view to what we create together.”

Lola Tung Ambassador Announcement Image

Coach Creative Director Stuart Vevers also reflected on the evolution of their partnership: “I’ve loved watching our partnership with Lola develop over the past few years. She has a warmth, optimism and curiosity that make her such a natural part of the Coach world, and every time we work together, she brings something new. I’m looking forward to building on what we’ve created together.”

Founded in New York in 1941, Coach continues to evolve under Vevers’ creative vision, drawing inspiration from the inclusive and courageous spirit of its hometown. The partnership with Tung marks another chapter in the house’s ongoing commitment to authentic self-expression and a new generation of creative voices.