DSQUARED2 Becomes AS Roma’s Official Fashion Partner, Designing Team Uniforms From the 2026/27 Season

Červenec 31, 2026 - 23:00

On July 29, Italian luxury fashion brand DSQUARED2 announced a multi-year partnership with AS Roma, one of Italy’s most historic football clubs.

Beginning with the 2026/27 season, DSQUARED2 will serve as the club’s Official Fashion Partner, exclusively designing formalwear and casual uniforms for AS Roma’s men’s and women’s first-team players, as well as its coaches and staff. The completed uniforms are scheduled to be unveiled later in 2026.

Summary

DSQUARED2 has entered into a multi-year partnership with AS Roma
Beginning with the 2026/27 season, the brand will serve as the club’s Official Fashion Partner and design its formalwear and casual uniforms
The partnership covers AS Roma’s men’s and women’s first-team players, as well as coaches and staff
The official uniforms are scheduled to be unveiled later in 2026

A Shared Identity Between Fashion and Football

At the heart of the partnership are the values of identity, confidence and authenticity—qualities that resonate across both fashion and sport.

From official events to team travel, each look will express AS Roma’s elegance and distinctive character while reflecting the bold attitude synonymous with DSQUARED2. By connecting the performance-driven world of sport with fashion’s ability to communicate individuality, the partnership aims to establish a distinctive new visual identity.

Dean and Dan Caten, Founders and Creative Directors of DSQUARED2, commented: “We have always believed that fashion is about identity and confidence – values that are just as important in sport. AS Roma’s incredible history and passion make this a natural partnership. As twin brothers raised by our father, we have always felt a deep connection to the city of Rome and the powerful symbolism surrounding its founding legend. The image of two brothers finding strength and guidance through the figure who raised them has always held a special meaning for us. We are proud to bring our creative vision to the Club and can’t wait to see the teams represent AS Roma wearing Dsquared2.”

Founded by the twin brothers in 1995, DSQUARED2 has built its identity by combining elements of Canadian iconography with modern Italian tailoring, a sporty sensibility and playful sensuality. The brand’s signature “Born in Canada, Made in Italy” philosophy will now inform a new wardrobe for one of Rome’s most recognizable sporting institutions.

A Wardrobe Reflecting the Club’s Spirit

Founded in 1927, AS Roma is deeply connected to the colors, symbols and cultural identity of its home city. The men’s team has won three Serie A titles, nine Coppa Italia trophies and two Italian Super Cups. During the 2021/22 season, it also became the inaugural winner of the UEFA Europa Conference League.

Michael Gandler, Chief Business Officer of AS Roma, said: “We are thrilled to begin this partnership with Dsquared2, an Italian brand that shares AS Roma’s core values of excellence, style and boldness. Fashion and football are two worlds driven by identity and passion, and together we will bring this shared energy to the pitch, official events and everyday life. Our players and staff will have the privilege of wearing pieces that combine elegance with character, perfectly reflecting the spirit of AS Roma.”

The clothing worn by players during team travel and official appearances also serves as an important means of communicating the club’s identity to a global audience. Attention will now turn to how Rome’s history and passion will be translated through DSQUARED2’s bold creative vision when the official formalwear and casual uniforms are unveiled later this year.

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