Kate Spade New York Names Jonathan Saunders Executive Creative Director

Červenec 22, 2026 - 08:00

On July 21, Kate Spade New York, a brand under Tapestry, Inc., announced the appointment of Jonathan Saunders as Executive Creative Director, effective August 26, 2026.

Saunders will lead the brand across product design and visual identity, reporting to and partnering closely with Brand President and CEO Eva Erdmann as he steers Kate Spade’s creative direction.

Summary

Kate Spade New York appoints Jonathan Saunders as Executive Creative Director
Effective August 26, 2026, he will oversee product design and the brand’s visual identity
Saunders brings more than 20 years across houses including Alexander McQueen, DVF and Calvin Klein
The move aims to honor the brand’s 30-year heritage while opening its next era for a new generation

A Design Philosophy Rooted in Modern Femininity

Saunders brings a design philosophy centered on modern femininity, wit, and heritage-driven storytelling. He aims to honor the brand codes Kate Spade has built over 30 years while defining its next creative era.

Eva Erdmann, CEO of Kate Spade New York, commented: “Kate Spade has always stood for positivity, femininity and a touch of wit. Jonathan shares our consumer obsession, and he understands the heart of our brand. He’s also a collaborative leader and I’m excited to work together to introduce an uplifting vision of luxury to a new generation of consumers.”

Saunders added: “Kate Spade is iconic, and it’s an honor to step into a brand that has such a strong identity and deep emotional connections. The brand has a genuine point of view, rich brand codes steeped in its 30-year history, and infinite potential. I’m looking forward to immersing in the brand heritage and connecting that soul with today’s consumers.”

Two Decades From McQueen to DVF

Born in Glasgow, Scotland, Saunders is a graduate of Central Saint Martins, University of the Arts, London. Over more than two decades he has worked across some of fashion’s most storied names.

His experience spans Diane von Furstenberg, Calvin Klein, Tiffany & Co., Pucci and Alexander McQueen, and most recently he served as Chief Creative Officer of & Other Stories. He will relocate to New York to work from Kate Spade’s headquarters in Hudson Yards.

Since 1993, Kate Spade New York has believed that style is a language of optimism, offering “classics with a twist” across handbags, clothing, shoes and jewelry that balance craft with a playful spirit. As the brand marks its 30-year milestone with a new creative structure, the question now is how Saunders will carry its joyful world forward for the next generation — a new chapter that begins with his arrival in August.

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