Levi’s and Shinzone Reunite for “Re-edit 90’s” Denim Collaboration in Japan

Levi’s® has reunited with Japanese fashion label Shinzone for a second collaboration, introducing three exclusive denim pieces under the theme “Re-edit 90’s.”

Drawing on the films, music, advertising, art and fashion that shaped the 1990s, the project revisits the decade’s understated approach to beauty and style through a contemporary perspective. The Japan-exclusive collection will be accompanied by a lookbook combining the collaborative denim designs with selected pieces from Levi’s®’ Fall/Winter 2026 collection.

Summary

Reframing the 1990s for a New Generation

“Re-edit 90’s” looks back at a decade in which film, television, music, art and fashion converged to produce new cultural attitudes and visual codes.

Denim worn by supermodels and Hollywood stars, captured in movies, advertising campaigns and paparazzi photography, continues to influence fashion decades later. Rather than simply recreating those references, Levi’s® and Shinzone have approached the period from a 2026 perspective.

The project also considers the shift from the highly constructed ideals of beauty associated with the 1980s to the more pared-back aesthetic that emerged during the following decade. Natural-looking makeup, unstudied expressions and relaxed, menswear-influenced clothing became defining elements of the period.

For the collaboration, that sense of naturalness is presented as a conscious expression of individuality, while femininity is treated as something that can coexist with relaxed, understated dressing.

Three Exclusive Denim Pieces

The collaboration comprises three denim styles developed by Shinzone in partnership with Levi’s®.

The 90S TRUCKER SPECIALIZED BY SHINZONE, priced at ¥18,700 including Japanese consumption tax, reworks Levi’s®’ classic Type III Trucker Jacket. Abrasion around the collar, cuffs and hem is combined with high-contrast bleaching to create the appearance of a vintage piece discovered in an American thrift store. The finish also references the grunge fashion associated with the 1990s. Each jacket comes with a pin badge and a can badge.

The 501® ’90S SPECIALIZED BY SHINZONE, priced at ¥17,600, features the slightly relaxed proportions associated with the 501® during the decade. The design was inspired by the jeans worn by Winona Ryder’s character in the 1994 film “Reality Bites.” Vintage-style details include the rectangular outline of a cigarette pack on the back pocket, natural-looking wear along the thighs and scattered paint marks.

Completing the collection is the LOW LOOSE SPECIALIZED BY SHINZONE, priced at ¥16,500. The design updates the low-rise, baggy denim silhouettes that became popular in the late 1990s. A relaxed shape extending from the thighs to the hem is combined with fading and distressed finishes to balance nostalgia with a more contemporary fit.

Denim Styled with a Contemporary Femininity

The collaborative pieces are presented alongside items selected by Shinzone from Levi’s®’ Fall/Winter 2026 collection.

The lookbook moves between authentic denim-and-tank-top combinations and more contrasting, feminine tops incorporating satin and lace. Delicate pumps, a watch and a single diamond are also used to bring a refined sensibility to the denim-focused styling.

Its imagery reinterprets the direct, minimalist visual language of 1990s fashion photography, presenting what the two brands describe as a “new 1990s” for the present generation.

Shinzone Brand Director and Designer Yukiko Someya commented: “I first became interested in fashion, film and music in the early 1990s. Everything felt fresh and seemed to shine. During that period, denim stayed in my memory as a symbol of a free-spirited adult. Paying respect to the culture of the 1990s, which has continued to inspire me, I designed these exclusive denim pieces by interpreting and incorporating, in my own way, the sensibilities I still value today. The theme ‘Re-edit 90’s’ was a challenge to transform what has remained universal within me into something new. For the second lookbook created by Levi’s® and Shinzone, we have combined the aspirations I held as a child with a contemporary vision of womanhood to propose styling for a ‘new 1990s.'”

Japan Release Information

Online pre-orders for the Levi’s® | Shinzone collection begin on August 14, 2026, through the Levi’s® Japan and Shinzone online stores.

The collection officially launches on August 28 at participating Levi’s® stores across Japan and Shinzone’s directly operated stores. Product availability will vary by Levi’s® location.

Select Levi’s® stores in Japan will also introduce dedicated in-store spaces reflecting the lookbook’s creative direction. Customers ordering one of the collaborative pieces through the Levi’s® Japan online store will receive a copy of the lookbook with their purchase.

As of August 12, 2026, neither brand has announced a U.S. release or a broader international rollout. Availability through the Japanese online stores does not necessarily indicate that international shipping will be offered.

The collaboration ultimately moves beyond a straightforward revival of 1990s fashion. By connecting the decade’s cultural references and understated beauty codes with a contemporary vision of womanhood, Levi’s® and Shinzone offer a new interpretation of denim’s enduring relevance.

© Levi Strauss & Co. / THE SHINZONE

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