The Ritz-Carlton Welcomes MERIT Beauty for Its First-Ever Hospitality Partnership

Luxury hotel brand The Ritz-Carlton recently announced an exclusive partnership with American beauty brand MERIT Beauty — the beloved label’s first-ever collaboration in the hospitality space.

Launching the same day, the partnership brings curated guest experiences — Club Lounge activations, personalized in-room beauty services, and limited-edition travel kits — to select Ritz-Carlton destinations across North America for a limited time, including Toronto, Santa Barbara, Dallas, Washington, D.C., Naples, Los Angeles, and New York, NoMad.

Summary

From the Club Lounge to Your Room

At select properties, Club Level guests are invited to discover a co-branded beauty cart within the lounge, stocked with complimentary MERIT essentials including the Great Skin Serum, Great Skin Double Cleanse, the new Clean Volume Mascara, and Flush Balm. At select locations, MERIT beauty educators will be on-site, offering personalized guidance and fostering moments of discovery and connection.

Through in-room dining, guests can also order curated beauty bundles featuring MERIT’s signature essentials in a custom pouch — an effortless approach to getting ready without ever leaving the room.

George Fleck, Senior Vice President and Global Brand Leader of The Ritz-Carlton, commented: “MERIT shares our belief that true luxury is found in the details. This collaboration allows us to introduce exclusive, thoughtfully designed experiences, especially within our Ritz-Carlton Club® Lounges, where guests can engage with the brand in a way that feels personal, elevated, and distinctly Ritz-Carlton. It’s a natural extension of how we continue to evolve the guest experience.”

Signature Moments Throughout the Stay

The partnership unfolds through a series of elevated, unexpected touches — from co-branded turndown amenities pairing chocolates with skincare samples, to a bespoke “Minimalist Martini” served across participating properties, which pairs a signature cocktail with a sample of MERIT’s Retrospect fragrance.

Aila Morin, Chief Marketing Officer of MERIT Beauty, said: “MERIT creates products that are meant to live with you, especially when you’re on the go, so partnering in the hospitality space is a natural step for us — and who better to partner with than an iconic brand like The Ritz-Carlton. Their emphasis on in-person connection and discovery, while keeping luxury top of mind, is completely aligned with the way we connect with our community.”

Limited-Edition Travel Kits

Guests can bring the experience beyond the stay with a limited-edition MERIT travel kit, available both in-room and on meritbeauty.com.

Each kit features a curated edit of MERIT’s signature essentials — the Great Skin Serum, Great Skin Double Cleanse, Clean Volume Mascara, and bestselling Flush Balm in Postmodern — housed in a custom co-branded pouch and accompanied by an exclusive keychain. Thoughtfully assembled for ease and portability, the kit reflects MERIT’s streamlined approach to beauty while extending the feeling of the stay into everyday routines.

Founded in 2021, MERIT is a modern beauty brand built on simplifying what it takes to get ready. Bringing together The Ritz-Carlton’s legacy of anticipatory service — across 125 hotels in more than 35 countries and territories — and MERIT’s philosophy of refined simplicity, the partnership points to new possibilities at the intersection of beauty and hospitality.

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