UGG Taps IVE’s Wonyoung as Its New APAC Ambassador for the “Born to Feel” Campaign

Září 17, 2026 - 20:00

California lifestyle brand UGG has named Wonyoung, a member of the K-pop group IVE, as its new brand ambassador for the Asia-Pacific (APAC) region, unveiling her as the face of its “Born to Feel” campaign.

UGG—a division of Deckers Brands—frames the partnership around the way Wonyoung’s bright, self-assured presence resonates with the brand’s own values, drawing on her natural individuality to express both the sensory comfort of its products and a trend-aware approach to styling.

Summary

UGG has named Wonyoung of IVE as its new brand ambassador for the APAC region
She fronts the “Born to Feel” campaign, built around the idea that true comfort begins with being yourself
The campaign centers on Wonyoung’s natural, off-stage everyday self
It spotlights UGG’s Fall/Winter 2026 collection, led by the Enwrap Clog
The campaign is live from September 17 across UGG’s channels, with large-scale outdoor advertising in Tokyo from September 21 to 27

A Campaign About Being Yourself

“Born to Feel” carries a simple message: that real comfort is born in the moments when you can be fully yourself. Rather than the polish of the stage, the campaign turns its attention to Wonyoung’s everyday life—unguarded, ordinary moments spent with UGG—framing her appeal at a human scale.

Signature Silhouettes, Refined for Fall/Winter 2026

UGG’s Fall/Winter 2026 collection revisits the brand’s signature silhouettes from a new perspective. The comfort UGG is known for remains intact, while updates to materials, finishes and proportions elevate its most iconic styles into more refined designs.

The Enwrap Clog, worn by Wonyoung in the campaign, pairs a classic silhouette with a gently sloped platform that supports a natural stride. Wrapping the heel in the same suede as the upper lends a subtle lift and a cleaner line. The same Enwrap treatment appears on the Classic Mini Enwrap, which carries the collection’s materials and details into the Classic Mini boot silhouette.

The Classic Mini Heritage, meanwhile, offers a more playful reading of UGG’s signature codes, contrasting soft sheepskin with corduroy and finishing the design with a keychain-like, boot-shaped charm.

AW26 Wonyoung Classic Mini Heritage1180434 CHE Xyla Jacket 1180641 BCDR H 2

Where and When to See It

The “Born to Feel” campaign with Wonyoung goes live on September 17 across UGG’s official site, social media, advertising, and in-store. From September 21 to 27, it will also take over five large-scale outdoor advertising sites in Tokyo, including Laforet Harajuku and screens around Shibuya.

The featured styles are available through the UGG official site, UGG stores and authorized retailers.

UGG