ZEGNA Introduces “La Villeggiatura” for Spring/Summer 2027
Italian luxury menswear brand ZEGNA has unveiled a new brand campaign alongside the presentation of its Spring/Summer 2027 collection, “La Villeggiatura,” in Los Angeles. The project brings together a group of the House’s longtime friends, including actors, filmmakers, and creatives, in a series of intimate conversations reflecting on holidays, travel, and family memories.
Summary
- ZEGNA unveils its Spring/Summer 2027 collection “La Villeggiatura”
- Paul Dano, Rami Malek, Scottie Pippen, and other Friends of the House appear in the campaign
- The project explores the Italian tradition of “La Villeggiatura” through themes of travel, family, and meaningful conversation
- The campaign reflects the values embodied by Oasi Zegna and the brand’s ongoing sustainability initiatives
- Under the creative direction of Alessandro Sartori, ZEGNA continues to redefine contemporary luxury leisurewear
“La Villeggiatura” is a longstanding Italian cultural concept that refers to spending extended periods away from home while creating a sense of belonging in a second residence. More than a vacation, it represents a lifestyle centered on embracing a different rhythm of life while carrying familiar routines, conversations, and relationships into a new environment. At its core, it celebrates the richness of time shared with family and friends.
The campaign features actor Paul Dano, Stellan Skarsgård, Rami Malek, and Gael García Bernal, alongside filmmaker Roman Coppola, artist Reggie Smith, and former NBA player Scottie Pippen. Through reflections on personal travel experiences and cherished holiday memories, the participants embody the spirit of “La Villeggiatura” and its appreciation for meaningful moments and human connection.
Reinterpreting Italian Values for the Modern World
Since its founding in 1910 in the Italian Alps, ZEGNA has been a leading force in luxury menswear. Founder Ermenegildo Zegna believed in producing the world’s finest fabrics while maintaining a deep respect for nature and local communities, a philosophy that continues to shape the brand today.
This vision is embodied in Oasi Zegna, the natural territory in Italy’s Piedmont region that serves as a living expression of the House’s values. The area remains central to ZEGNA’s identity and is reflected in initiatives such as the brand’s commitment to achieving 100% traceability certification for its Oasi Cashmere and Oasi Lino fibers.
Alessandro Sartori’s Vision of Contemporary Luxury
Since becoming Artistic Director in 2016, Alessandro Sartori has guided ZEGNA toward a modern interpretation of luxury rooted in tailoring expertise while responding to the evolving needs of contemporary lifestyles. By combining practicality and functionality with innovation and craftsmanship, he has continued to expand the brand’s distinctive vision of luxury leisurewear.
For Spring/Summer 2027, “La Villeggiatura” extends beyond the boundaries of a seasonal collection. It reflects an Italian perspective on life that encourages stepping away from the demands of everyday routines and reconnecting with what truly matters—time, relationships, and personal fulfillment. At a moment when speed and efficiency often define modern life, ZEGNA invites audiences to reconsider the meaning of richness and well-being, offering a more thoughtful and human-centered vision of luxury.
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