Ami Paris Presents Qixi Sweetheart, a Limited Capsule Collection Inspired by the Qixi Festival
On July 16, the Paris-based luxury house Ami Paris unveiled Qixi Sweetheart, a limited capsule collection paying homage to the universal language of love.
Inspired by the Qixi Festival, the collection turns its attention to the beauty of everyday connection, proposing a wardrobe to be shared with someone close. Bringing together simplicity, intimacy and modernity, it expresses a form of love particular to Ami Paris — natural, unadorned, and made to be shared.
Photos courtesy of Ami Paris
Summary
- Ami Paris presents Qixi Sweetheart, a limited capsule collection inspired by the Qixi Festival
- The campaign stars actor and house ambassador Zhou Yiran
- Fourteen pieces of ready-to-wear and accessories, centered on unisex items including shirts and polo shirts
- A palette of white with burgundy accents and gold details
- Available since July 8, 2026 at Ami Paris stores worldwide and the official online store
The Quiet Moments That Close the Distance
For Ami Paris, Qixi is an annual occasion to celebrate the connections between people and to explore the many forms love can take. For 2026, the collection focuses on the quiet, natural moments that gently close the distance between two people.
Through casual gestures, shared memories, and the emotions that convey more than words, it draws out the beauty of love.
House Ambassador Zhou Yiran Fronts the Campaign
The campaign stars actor and house ambassador Zhou Yiran. Through a minimal visual language, it renders the world of the collection and reflects the stories woven through intimate exchange.
Time spent together, care for another person, experiences shared — it expresses the natural, unaffected form of love that grows from them.
Fourteen Pieces, Built Around Unisex
The capsule comprises fourteen pieces of ready-to-wear and accessories.
Pursuing versatility in styling and comfort in wear, it offers unisex items including shirts, shirt dresses, polo shirts, tailored trousers and shorts, alongside knitwear and T-shirts for men and women. Accessories complete both the looks and the lineup.
A palette of white grounded with burgundy accents and gold details produces a restrained, refined elegance.
Cotton is used throughout, with a cotton-wool blend for select knitwear and brass for the jewelry — combining comfort and lightness with the craftsmanship particular to Ami Paris.
The Qixi Sweetheart capsule collection has been available since Wednesday, July 8, 2026, at Ami Paris stores worldwide and on the official online store.
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