Birkenstock and Etro Reimagine the Boston and Gizeh in a New Collaboration

German footwear brand Birkenstock and Italian luxury house Etro have unveiled “BIRKENSTOCK by ETRO,” a new collaboration first presented on the runway during Etro’s Fall/Winter 2026–27 show. The collection will launch globally on September 10, 2026.

Summary

Etro’s Vision Meets the Boston on Its 50th Anniversary

The collaboration brings together Birkenstock’s function-led approach to footwear and Etro’s richly expressive language of textiles and ornamentation. Grounded in shared values of craftsmanship, authenticity, and timeless design, the partnership translates the identities of both houses into a unified product story.

For the first chapter of the partnership, the brands have reinterpreted two of Birkenstock’s most recognizable silhouettes: the Boston and the Gizeh

Originally introduced in 1976 and celebrating its 50th anniversary in 2026, the Boston clog is recast with Etro’s signature paisley motifs, tactile materials, and intricate detailing. The Gizeh, a thong sandal first released in 1983, is given a new expression through fine suede and nappa leather.

Courtesy of BIRKENSTOCK and ETRO

Fringe and Western-Inspired Hardware Define a New Silhouette

Embroidered accents, elongated fringe and custom buckles inspired by Western styling run throughout the collection. Specially designed rivets featuring Pegaso (Pegaso), Etro’s emblematic winged horse, further embed the fashion house’s visual identity into each design.

Beneath the decorative surface, each model retains Birkenstock’s anatomically shaped cork-latex footbed. Wrapped entirely in tonal leather, the construction brings the brand’s function-driven foundation together with a more elevated, artisanal finish.

The outsoles combine Birkenstock’s signature bone-pattern tread with Etro’s paisley motif. Revealed subtly with every step, the design extends the collaboration into a part of the shoe that usually remains out of sight.

A refined palette of taupe and chocolate is complemented by polished hardware and metallic accents, introducing a contemporary contrast to the collection’s earthy tones.

Global Launch Set for September 10

BIRKENSTOCK by ETRO will launch on September 10, 2026, through Etro’s official online store and the 1774 website, at Etro boutiques worldwide, and at selected Birkenstock boutiques and retailers.

The collection marks the opening chapter of the partnership between the two brands, with further releases expected to be unveiled over the coming months.

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