DSQUARED2 Appoints Bad Gyal as Global Brand Ambassador
Italian fashion brand DSQUARED2 has announced the appointment of Spanish music sensation Bad Gyal as its new Global Brand Ambassador. The partnership marks a new chapter in the brand’s longstanding relationship with music, culture, and self-expression.
Summary
- DSQUARED2 announced the appointment of Spanish artist Bad Gyal as its new Global Brand Ambassador.
- Bad Gyal will front the brand’s upcoming global campaigns and represent DSQUARED2 at major international events.
- Bad Gyal, along with founders Dean and Dan Caten, shared statements celebrating the new partnership.
- The collaboration reflects DSQUARED2’s longstanding commitment to music, culture, and unapologetic self-expression.
Founded by twin brothers Dean Caten and Dan Caten, DSQUARED2 has consistently drawn inspiration from the worlds of music and performance. The latest collaboration reinforces the brand’s commitment to individuality, confidence, and unapologetic self-expression—values that have defined its creative identity since its inception.
One of the leading figures in today’s global urban music scene, Bad Gyal has established herself as a multi-platinum artist in reggaeton and dancehall through fearless creativity, artistic independence, and a willingness to challenge convention. Her distinctive approach to music and style aligns closely with the spirit of DSQUARED2.
Commenting on the announcement, Bad Gyal said: “Dsquared2 has always stood out to me for its way of blending raw edge with pure elegance. It’s a true honor to become part of the Dsquared2 family, and I can’t wait to share all the looks with you!!!”
Dean and Dan Caten, Founders and Creative Directors of DSQUARED2, also shared their thoughts on the partnership: “We’ve always drawn inspiration from the raw passion and individuality of performers, and Bad Gyal is the embodiment of that. Magnetic on stage and fiercely confident off it, she perfectly captures the Dsquared2 attitude.”
As Global Brand Ambassador, Bad Gyal will lead upcoming international campaigns and represent the brand at major global events, further strengthening the connection between fashion and music. Through the partnership, DSQUARED2 continues its tradition of collaborating with artists whose cultural influence extends beyond the stage and into contemporary fashion.
Founded in 1995 by Dean and Dan Caten, DSQUARED2 is known for its distinctive fusion of Canadian heritage, Italian tailoring, and bold sensuality. Produced in Italy under the brand’s signature motto, “Born in Canada, Made in Italy,” its collections combine contrasting elements—including sport and glamour, relaxed silhouettes and refined craftsmanship—to create a unique contemporary aesthetic.
Copyright © 2026 Oui Speak Fashion. All rights reserved.
The post DSQUARED2 Appoints Bad Gyal as Global Brand Ambassador appeared first on Oui Speak Fashion (OSF)®.
