ELIE SAAB and H&M Announce a Celebration of Glamour and Timeless Elegance

Září 3, 2026 - 22:00

Lebanese couture house ELIE SAAB and global fashion retailer H&M have announced a designer collaboration that will bring the couture house’s distinctive codes to a broader wardrobe. The ELIE SAAB × H&M collection will launch in select stores and online on October 22, 2026.

Reflecting ELIE SAAB’s contemporary vision, the collection will span womenswear, menswear and accessories, including footwear. It marks an opportunity to translate the glamour and intricate ornamentation associated with the haute couture house into pieces designed for a wider audience.

Summary

ELIE SAAB and H&M unveil a designer collaboration launching in select stores and online on October 22, 2026.
The collection spans womenswear, menswear and accessories including footwear, translating couture glamour for a wider audience.
Signatures include embellished gowns, gradient sequins, fine lace and the house’s monograms.
Pricing, the full product lineup and participating stores had not been disclosed at the announcement.

Couture Codes Meet Contemporary Tailoring

Embellished gowns, shimmering separates and sharply cut tailoring will form the foundation of the collection. Fine lace, gradient sequins and signature monograms will further evoke the craftsmanship and decorative language that have long defined the ELIE SAAB aesthetic.

Alongside statement eveningwear, the collection will introduce pieces intended for different occasions, creating what the designer describes as a complete wardrobe. Couture-inspired embellishment will meet the versatility expected of contemporary fashion.

Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear, said: “We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.”

ELIE SAAB HM Campaign 13014

ELIE SAAB HM Campaign 13004

From Beirut to the World of Paris Couture

Founded in Beirut, ELIE SAAB first gained recognition for its refined bridal creations. Elie Saab later became one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, marking a defining moment in the international recognition of his work.

The house’s intricate craftsmanship and elegant silhouettes have since shaped numerous iconic red-carpet moments. Its universe now extends beyond haute couture to encompass ready-to-wear and accessories.

Elie Saab, Chairman and Chief Creative Officer of ELIE SAAB, commented: “This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”

Bringing the fantasy and craftsmanship of couture into a more accessible fashion context, the collaboration offers ELIE SAAB an opportunity to introduce its vision of modern glamour to a new audience.

The ELIE SAAB × H&M collection will arrive in select stores and online on October 22, 2026. Pricing, the complete product lineup and participating store locations had not been disclosed at the time of the announcement.

ELIE SAAB HM Campaign 13011