Frankies Bikinis Appoints Former NikeSkims Executive Paula Galperin as CEO
U.S. swimwear brand Frankies Bikinis has appointed Paula Galperin, former co-general manager of NikeSkims, as its new Chief Executive Officer (CEO). Her appointment will take effect on August 3, marking a new phase of growth for the company.
Founder Francesca Aiello will step down as CEO and continue to lead the brand’s creative direction as Chief Creative Officer. The appointment also marks Galperin’s first CEO role.
Summary
- Frankies Bikinis has appointed former NikeSkims co-general manager Paula Galperin as its new CEO, effective August 3.
- Founder Francesca Aiello will transition to the role of Chief Creative Officer and continue leading the brand’s creative vision.
- Under Galperin’s leadership, the company aims to expand its product categories, retail presence, and ready-to-wear business as it evolves into a broader lifestyle brand.
The leadership transition comes as Frankies Bikinis strengthens its business for future expansion. In her new position, Galperin will oversee product category expansion, global growth initiatives, and the development of the company’s operational infrastructure, with the goal of transforming Frankies Bikinis into a broader lifestyle brand.
According to the Puck’s reports, Galperin has been tasked with doubling the company’s annual sales to $100 million. To support that objective, the brand is expected to expand its retail footprint beyond its current eight U.S. stores while accelerating the growth of its ready-to-wear business to reduce its reliance on seasonal swimwear sales.
Founded as a digitally native swimwear label, Frankies Bikinis has built a loyal following through social media and celebrity collaborations. In 2022, Victoria’s Secret invested $18 million in the company, acquiring a minority stake and securing a seat on its board of directors.
The appointment signals a strategic shift as the founder-led brand enters its next stage of growth, focusing on scaling its business and evolving into a diversified lifestyle brand.
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