P&G to Acquire Wellness Brand Thorne, Strengthening Personal Health Care Business

U.S. consumer goods company Procter & Gamble Company (P&G) announced on August 4 that it has entered into a definitive agreement to acquire Thorne, a provider of science-backed supplements and personalized health solutions.

Through the acquisition, P&G aims to strengthen its position in the premium wellness market as consumer interest in self-care, prevention, wellness, and personalized health continues to grow. The financial terms of the transaction were not disclosed.

Summary

A Brand Built on Science and Quality

Founded in 1984, Thorne develops science-backed health and wellness products, including a comprehensive range of nutritional supplements. Its product development is guided by clinical research and an in-house team of doctors, researchers, and scientists, with each formula designed to meet rigorous standards for purity, potency, and efficacy.

The company operates a vertically integrated business model and manufactures supplements at its own facility in South Carolina. According to Thorne, its products are trusted by tens of thousands of healthcare professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and over seven million consumers.

Alongside nutritional supplements, Thorne offers technology-based health tools, including Taia, its AI-powered wellness advisor designed to help individuals manage their health and wellness journeys.

Colin Watts, Chief Executive Officer of Thorne, said: “For more than 40 years, Thorne has earned the trust of healthcare practitioners, consumers, and partners by putting science, quality, and the people we serve at the center of every decision. As we looked to the future, we kept coming back to one question: What will best position Thorne to continue fulfilling its mission? We believe P&G is the right partner to help us expand our impact while staying true to the values and standards that have always defined Thorne.”

Complementing P&G’s Health Care Strategy

P&G is positioning the acquisition as part of its efforts to meet growing demand for self-care, prevention, wellness, and personalized health. By adding a brand recognized for its scientific rigor, product quality, and credibility among healthcare practitioners, the company intends to complement its existing Health Care portfolio.

Paul Gama, Chief Executive Officer of P&G Health Care, said: “This is an important step for P&G’s Personal Health Care business. Consumer interest in self-care, prevention, wellness, and personalized health continues to grow, and Thorne strengthens our position in premium wellness with a trusted, science-backed brand that complements our existing portfolio.”

Following the acquisition, Thorne is expected to continue advancing its mission while maintaining its focus on science, quality, innovation, and trust. The combination with P&G is also expected to help bring Thorne’s science-backed health and wellness solutions to a broader consumer base.

P&G to Acquire Thorne from L Catterton

P&G will acquire Thorne from the Flagship Fund of consumer-focused investment firm L Catterton. L Catterton completed its acquisition of Thorne HealthTech in October 2023, taking the company private.

Perella Weinberg served as the lead financial advisor to Thorne in connection with the transaction.

The acquisition remains subject to regulatory approvals and other customary closing conditions. The transaction is expected to close later in calendar year 2026.

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