‘PRADA × Gentle Monster’ Unveil Asia-Exclusive Eyewear Collection
Global eyewear brand Gentle Monster and Italian luxury house PRADA have unveiled a collaborative eyewear collection.
Blending PRADA’s refined design language with Gentle Monster’s bold and experimental approach, the collection will be available exclusively in select Asian markets, including Japan, South Korea, China, and Hong Kong. The campaign stars actor and PRADA brand ambassador Kentaro Sakaguchi, while special pop-up installations will be held in Tokyo’s Aoyama district to celebrate the launch.
Summary
- PRADA and Gentle Monster unveil an exclusive collaborative eyewear collection available in select Asian markets, including Japan, South Korea, China, and Hong Kong.
- The collection features three eyewear designs that combine PRADA’s iconic Triangle logo with Gentle Monster’s sculptural design language.
- The campaign stars Kentaro Sakaguchi, accompanied by special launch pop-ups at Gentle Monster Aoyama and PRADA Aoyama in Tokyo.
Where PRADA’s Elegance Meets Gentle Monster’s Sculptural Vision
The collection reinterprets PRADA’s sophisticated design codes through Gentle Monster’s signature sculptural and experimental aesthetic.
Sharp lens edges, precisely engineered front angles, and minimalist metal temples come together to create three-dimensional silhouettes that shift in appearance as they catch the light. The collection reflects the shared values of curiosity and innovation that define both brands.
The lineup consists of three eyewear designs, each distinguished by carefully crafted lens shapes and sculptural detailing across the upper front frame. Titanium temples combine PRADA’s signature Triangle logo with Gentle Monster’s bold sculptural identity, while exclusive colorways created specifically for this collaboration further express the unique aesthetic shared by both houses.
Kentaro Sakaguchi Fronts the Campaign
The campaign features actor and PRADA brand ambassador Kentaro Sakaguchi.
Built around the concept of “books,” the campaign moves between reality and imagination, presenting a surreal narrative in which the protagonist releases five extraordinary powers from his fingertips. Through the symbolic elements of earth, water, fire, air, and love, the campaign brings the collection’s creative universe to life.
Special Pop-Ups Arrive in Tokyo’s Aoyama District
To celebrate the collection’s launch, limited-time pop-ups will be held at Gentle Monster Aoyama and PRADA Aoyama in Tokyo.
The immersive spaces combine book-inspired installations with futuristic objects. Visitors will encounter monumental book sculptures, an integrated sound system, and contemplative robotic figures, creating an environment that translates the shared creative vision of PRADA and Gentle Monster into a multidimensional experience.
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