SKIMS Appoints Jasmine Sevan as Vice President of Communications

SKIMS has announced the appointment of Jasmine Sevan as Vice President of Communications, effective August 3.

Reporting to Tracy Nguyen, Chief Communications Officer at SKIMS, Sevan will help lead the company’s global communications strategy. Her appointment comes as the brand continues to strengthen its position at the intersection of fashion, culture and innovation.

Summary

Nearly Two Decades of Luxury Fashion Experience

Sevan brings nearly two decades of experience in building the reputation and supporting the growth of global luxury fashion brands.

Most recently, she served as Global Communications and Brand Partnerships Director at Victoria Beckham, where she led the company’s communications strategy during a period of significant growth.

During her tenure, Sevan oversaw Victoria Beckham’s debut on the official Paris Fashion Week calendar. She also secured strategic partnerships with Breitling, Mango and Gap, while playing a key role in the development and global launch of the Netflix documentary Victoria Beckham.

“Jasmine is an exceptional communications leader with a sharp strategic mindset and a deep understanding of how brands shape culture,” said Tracy Nguyen, Chief Communications Officer at SKIMS. “Her experience building reputation for fashion’s most respected brands along with her relationships across media, fashion and entertainment makes her an incredible addition to SKIMS. We couldn’t be more excited to welcome her to the team.”

Sevan added: “I’m incredibly excited to join SKIMS at such an exciting moment in the brand’s journey,” said Jasmine Sevan, Vice President of Communications at SKIMS. “SKIMS has built one of the most influential and culturally relevant brands in the world, and I’m honored to be part of its next chapter. I look forward to working alongside this exceptional team to continue shaping the brand’s story, strengthening our connection with customers, and driving the next phase of global growth.”

Relocating from London to Los Angeles

Originally from New York, Sevan has been based in London for the past 20 years. She will relocate to Los Angeles for her new role at SKIMS.

Her previous positions include Communications Director at Christopher Kane and PR Director at Karla Otto. Across these roles, she advised leading luxury brands on communications, brand strategy and global storytelling.

Known for developing authentic brand narratives, forming influential partnerships and connecting creative vision with commercial growth, Sevan has built an extensive network across fashion, media, entertainment and culture. At SKIMS, she will draw on this experience to advance the company’s communications as it continues expanding its global presence.

SKIMS Continues Its Global Expansion

SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede. The company offers women’s underwear, loungewear and shapewear designed to provide solutions for a wide range of body types.

In 2023, the company launched SKIMS Mens, a collection of men’s underwear and everyday essentials engineered for support, performance and recovery. That same year, SKIMS entered into a multiyear partnership with the National Basketball Association, becoming the official underwear partner of the NBA, Women’s National Basketball Association and USA Basketball.

The brand currently sells through SKIMS.com, select global retailers and permanent stores in cities including New York, Los Angeles, London, Dubai and Mexico City. Sevan’s appointment signals an effort to reinforce the company’s communications leadership as SKIMS enters its next stage of global growth.

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