Pinterest Reports 18% Revenue Growth in Q2 2026 as MAUs Reach Record 640 Million

Pinterest announced its financial results for the second quarter of 2026 on August 4. Revenue rose 18% year over year to $1.18 billion, representing 17% growth on a constant-currency basis.

Global monthly active users, or MAUs, increased 11% from 578 million a year earlier to an all-time high of 640 million. The result marked Pinterest’s 11th consecutive quarter of double-digit user growth.

Summary

On a GAAP basis, the company recorded a net loss of $47 million, compared with net income of $39 million in the same period last year. Non-GAAP net income increased 9% to $250 million, while adjusted EBITDA rose 24% to $311 million. Adjusted EBITDA margin expanded from 25% to 26%.

Net cash provided by operating activities increased 41% to $293 million, while free cash flow advanced 37% to $270 million. Pinterest also completed more than $2 billion in share repurchases during the first half of 2026 at an average price of $18.17 per share.

AI Strengthens Personalization and Advertising Performance

Bill Ready, CEO of Pinterest, commented on the results: “Our Q2 results reflect the scale and strength of our platform: more than $1.1 billion in revenue, growing 18%, and 640 million monthly active users, our 11th consecutive quarter of double digit user growth,” said Ready. “AI is at the heart of our momentum and is a clear accelerant for our business. It is trained on our unique human curation of style and taste, making Pinterest more personalized and actionable for users, while improving performance for advertisers and creating more opportunities to monetize over the long term.”

Pinterest continues to combine AI with the extensive style and taste signals curated by its users to improve search results and recommendations. The company is working to create an experience that moves users beyond discovering ideas toward taking specific actions, including purchasing products. At the same time, it aims to deliver stronger and more measurable results for advertisers.

Rest of World Revenue Climbs 38%

By region, revenue in the U.S. and Canada increased 18% year over year to $880 million, while European revenue rose 12% to $213 million. Revenue from the rest of the world recorded the strongest growth, climbing 38% to $87 million.

User numbers also increased across every region. MAUs rose 4% to 106 million in the U.S. and Canada, 8% to 157 million in Europe and 15% to 377 million across the rest of the world.

Global average revenue per user, or ARPU, increased 7% to $1.86. ARPU grew 14% to $8.30 in the U.S. and Canada, 4% to $1.35 in Europe and 21% to $0.23 in the rest of the world. The figures point to progress in monetization alongside the continued expansion of Pinterest’s user base.

In the rest of the world, MAUs increased 15%, while revenue grew 38% and ARPU advanced 21%. Although ARPU in these markets remains significantly below the level recorded in the U.S. and Canada, the results highlight the potential for further international growth.

Double-Digit Revenue Growth Expected to Continue in Q3

For the third quarter of 2026, Pinterest expects revenue of between $1.19 billion and $1.21 billion, representing year-over-year growth of 13% to 15%. The forecast assumes a modest foreign-exchange headwind based on current spot rates.

Adjusted EBITDA is expected to range from $335 million to $355 million. With its user base reaching a new record, Pinterest’s ability to convert AI-powered personalization and stronger advertising performance into sustained revenue growth will remain a key focus.

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