Ralph Lauren Returns as Official Outfitter of the 2026 US Open, Unveiling a New Collection and Immersive Experiences

Ralph Lauren will return as the Official Outfitter and Official Sunglasses Sponsor of the 2026 US Open, continuing its longstanding partnership with one of New York’s most iconic sporting events.

The partnership began in 2005. Since then, Ralph Lauren has helped shape the identity of the tournament through its signature staff uniforms, spectator style and immersive consumer experiences.

For this year’s tournament, the company will outfit approximately 800 US Open staff members, including 215 on-court officials and 300 ball crew members. It will also release a commemorative collection of apparel and accessories for men, women and children.

Summary

A US Open Collection Balancing Heritage and Functionality

The 2026 ball crew polo was designed to reflect the distinctive rhythm, confidence and energy of New York City.

The design features graphic color-blocked stripes in a vibrant palette of marigold yellow, white, tournament green and navy. As part of Ralph Lauren’s efforts to reduce its use of virgin materials, the polo once again incorporates recycled polyester.

The commemorative collection approaches tennis style from two distinct perspectives: classic sportswear rooted in the traditions of the game, and technical pieces designed with contemporary practicality and outdoor functionality in mind.

The lineup includes crisp tennis skirts, heritage-inspired varsity sweaters and classic piqué polo shirts, alongside windbreakers and fleece-lined jackets. Together, the pieces combine the visual heritage of tennis with functionality suited to modern urban life.

The collection will be available at select Polo Ralph Lauren stores, retail locations at the US Open and through Ralph Lauren’s official online store. In Japan, it will launch progressively from mid-to-late August at Ralph Lauren Omotesando and through the brand’s official online store.

Immersive Brand Experiences Across New York

Ahead of the tournament, a Polo Ralph Lauren pop-up shop will open at Nordstrom’s New York City flagship, featuring a curated selection of apparel, fragrances and home products.

The pop-up will offer a Create-Your-Own personalization experience, allowing customers to customize eligible items through printing, embroidery and embossing. Special programming is also planned throughout the six-week installation, including a cocktail party, product styling sessions and personalized animations.

Ralph Lauren will also completely redesign its hospitality suite on Suite Level 1 of Arthur Ashe Stadium. The renewed space will feature a central bar, banquette seating and dedicated areas for watching matches, dining and socializing.

Timeless furnishings and accessories from Ralph Lauren Home will be paired with gallery-style, tennis-themed artwork, creating an environment that brings the brand’s broader lifestyle universe to life.

Expanded Personalization and Curated Vintage Pieces

The Create-Your-Own program will also expand at the US Open and on RalphLauren.com with additional customization options. Customers will be able to personalize Polo apparel and accessories through custom printing, patches and embroidery.

At the tournament, guests can continue watching matches while their items are being customized. Once an order is ready for collection, they will receive a notification by text message or email, allowing them to enjoy the tournament without having to wait at the customization area.

A curated selection of vintage Ralph Lauren pieces will also be available for purchase at the venue.

Pink Pony Day to Take Place on September 5

On September 5, Ralph Lauren will host Pink Pony Day in connection with Pink Pony, the company’s global initiative dedicated to improving access to quality cancer care at earlier and more treatable stages.

Special activities will take place throughout the day, including opportunities to gain access to a dedicated suite and redeem prizes, helping raise awareness of the initiative among tournament visitors.

For more than two decades, Ralph Lauren has helped define the visual identity of the US Open. In 2026, the brand will once again bring together fashion, sport, hospitality and social impact to create a multifaceted experience around one of New York’s most celebrated tennis tournaments.

Copyright © 2026 Oui Speak Fashion. All rights reserved.

The post Ralph Lauren Returns as Official Outfitter of the 2026 US Open, Unveiling a New Collection and Immersive Experiences appeared first on Oui Speak Fashion (OSF)®.