Tommy Hilfiger Names F1 Reserve Driver Zhou Guanyu a Global Brand Ambassador
American global lifestyle brand Tommy Hilfiger has named Zhou Guanyu — China’s first-ever Formula 1® driver and reserve driver for the Cadillac Formula 1® Team — as its newest global brand ambassador.
With his distinctive sense of style, global presence and fresh perspective, Zhou joins a roster of athletes who move fluidly across fashion, sport and culture.
Courtesy of Tommy Hilfiger
Summary
- Tommy Hilfiger names Zhou Guanyu, China’s first F1® driver, a global brand ambassador
- The announcement deepens the brand’s partnership with the Cadillac Formula 1® Team, for which Tommy Hilfiger is official apparel partner and Zhou serves as reserve driver
- Zhou joins the brand’s roster alongside Cadillac F1® driver Checo Pérez, following Lewis Hamilton, Rafael Nadal and Thierry Henry
- The move strengthens Tommy Hilfiger’s presence where sport, style and contemporary culture converge, connecting the brand with a young, fashion-conscious motorsport audience
- An expression of Tommy Hilfiger’s “Prep Made Current” vision and its legacy of celebrating the individuality of the athletes it partners with
A New Generation of Talent
“Zhou Guanyu represents a new generation of talent whose influence reaches far beyond the circuit,” said Tommy Hilfiger. “What draws me to him is the confidence, personality and authenticity with which he expresses his style. I look forward to seeing his uniquely modern sensibility bring new energy to our ‘Prep Made Current’ vision.”
The announcement was made as Zhou continues his work as reserve driver for the Cadillac Formula 1® Team, for which Tommy Hilfiger serves as official apparel partner.
“Style Is a Language”
“Fashion is part of my DNA. I grew up with the belief that clothing is not merely practical, but a language for expressing who you are,” said Zhou Guanyu. “Style lets you express yourself without words. For years, Tommy Hilfiger has shone a light on the personality of drivers beyond the helmet, showing that individuality is an essential part of what shapes this sport. I’m proud to become part of that legacy and to embody the brand both on and off the circuit.”
Where Sport, Style and Culture Meet
The partnership further elevates Tommy Hilfiger’s presence in the space where sport, style and contemporary culture converge. As motorsport’s global popularity continues to rise, Zhou’s connection with a young, fashion-forward fanbase helps carry the brand’s appeal to a wider generation.
Zhou joins as an ambassador alongside Cadillac Formula 1® Team driver Sergio Pérez, continuing a lineage of culture-shaping athletes the brand has partnered with — among them Lewis Hamilton, Rafael Nadal and Thierry Henry.
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