Etro Unveils Its Fall/Winter 2026/27 “Etro Loop Forward” Campaign

Září 2, 2026 - 16:00

Etro has unveiled its Fall/Winter 2026/27 advertising campaign, “Etro Loop Forward,” presenting a visual exploration of the house’s heritage as it moves toward new forms of expression.

Summary

Etro has unveiled its Fall/Winter 2026/27 advertising campaign, “Etro Loop Forward”
The campaign was photographed at the historic Palazzo Monti in Brescia, Italy
Paisley, tartan, trompe-l’œil effects and feather trims reinterpret the house’s signature codes
The campaign was photographed by Sean Thomas and stars model Adele Aldighieri
The concept connects Etro’s heritage with the future through a visual language centered on movement and transformation

Past and Present Meet at Palazzo Monti

The campaign was photographed at Palazzo Monti, a historic residence and contemporary art space in Brescia, Italy. Against the building’s richly layered interiors, the protagonist moves through the rooms like a traveler collecting experiences, gestures and sources of inspiration.

The setting creates a dialogue between the memories embedded within the palazzo and Etro’s contemporary lifestyle. It also reflects the idea behind the “loop”: everything returns, but never in precisely the same form.

sub4 3

House Codes Reimagined Through an Eclectic Lens

The campaign highlights the collection’s rich textures and colors, bringing together prints, jacquards and elements inspired by menswear tailoring. Paisley, tartan, trompe-l’œil effects and feather trims intersect throughout the wardrobe, capturing the bohemian maximalism long associated with the house.

sub3 2

Rather than simply repeating familiar codes, Etro reorganizes them through new combinations, proportions and textures. References drawn from different cultures and periods meet within an evolving narrative that connects the brand’s archive with the present.

The color palette combines nature-inspired neutrals with vivid shades of blue, yellow and red. Accessories embellished with beadwork and feather detailing add further dimension, completing the collection’s layered and polished looks.

sub5 1

sub8 1

Photographed by Sean Thomas and starring model Adele Aldighieri, the campaign approaches the loop as both a stylistic concept and a source of visual movement. By carrying its heritage forward without reproducing it in exactly the same way, Etro continues to develop a creative language rooted in transformation.

The post Etro Unveils Its Fall/Winter 2026/27 “Etro Loop Forward” Campaign appeared first on Oui Speak Fashion (OSF)®.