Koji Mukai Named Burberry Brand Ambassador, Embarking on a “New Adventure”

British luxury house Burberry announced on September 15 that singer and actor Koji Mukai has been appointed as its newest brand ambassador.

As a member of the nine-member group Snow Man, Mukai has established a prominent presence in music while expanding his career across acting and television. With roots in both Thailand and Japan, he has built a multigenerational following and continues to broaden his cultural influence through music, entertainment, and performance.

Summary

A Longstanding Relationship with Burberry

Mukai has long worn Burberry in his personal life and has developed an ongoing relationship with the British fashion house. As a friend of the house, he attended Burberry’s Summer 2026 runway show and appeared in the brand’s “Burberry Portraits” social series in 2025.

According to Burberry, Mukai’s warmth, versatility, and unwavering individuality deeply resonate with the house’s creative spirit. His appointment marks the evolution of that existing relationship into an official partnership.

Daniel Lee, Chief Creative Officer of Burberry, commented: “I am delighted to welcome Koji Mukai as a Burberry brand ambassador. He is an incredible talent.”

“I Want to Continue Enjoying It in My Own Way”

Reflecting on his appointment and his longstanding connection with the house, Mukai said: “Burberry is a brand that I have loved and worn for many years. I am truly honored to have been chosen as an ambassador for a brand that means so much to me. Becoming an ambassador does not mean that I plan to change my approach in any particular way. As I always have, I want to continue enjoying Burberry as a brand, as well as the world Daniel creates, in my own way. Through me, I hope that many people, including my fans, will discover Burberry’s appeal and come to love the brand. As an ambassador, I look forward to embarking on a new adventure together with Burberry.”

Mukai made his CD debut as a member of Snow Man in January 2020. Since then, he has expanded his career beyond music, appearing in films, television dramas, and variety programs.

With his approachable personality and distinctive creative presence, Mukai now begins a new chapter with one of Britain’s most recognizable fashion houses. Attention will turn to how he interprets and communicates Burberry’s evolving world through this partnership.

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